About Rhinelander GMC
For over 15 years, Rhinelander GMC has proudly served Northern Wisconsin drivers with a revolutionary car-buying experience. As a proud member of the Rydell Group, we operate as a dedicated "Best Price" dealership. That means you get no-haggle, no-hassle pricing right upfront on every single vehicle on our lot.
Whether you are visiting our GMC dealership in Rhinelander from right here in town or making the journey to our location, our mission is simple: to make your car-shopping journey completely stress-free, transparent, and enjoyable. Schedule a test-drive or service visit and see why so many have chosen to visit our local car dealership!
Why Buy from Rhinelander GMC?
Shopping for a new Sierra 1500, Acadia, or Yukon shouldn't feel like a high-pressure negotiation. At Rhinelander GMC, our sales consultants are non-commissioned. Instead of trying to maximize profit margins on a transaction, their pay is directly tied to your overall satisfaction. Whether you buy a new GMC or browse our used vehicles for sale, you'll be pleased with our selection.
Here is what sets our customer-first philosophy apart:
- Upfront Best Price: Every vehicle clearly displays our lowest price right in the window, no haggling or guessing required.
- Non-Commissioned Staff: Our sales team works for you, focusing strictly on finding the right GMC SUV or truck for your lifestyle.
- Equal Treatment: Everyone gets the same great upfront price, regardless of age, background, or credit history.
- Complete Sales & Service Support: From flexible GMC leasing and auto financing solutions to certified vehicle maintenance, we support you for every mile ahead.
Meet Owner Dan Towne
Car-dealer success stories come in many forms, but Dan Towne’s journey is rooted right here in Northern Wisconsin. Dan is a proud Rhinelander native who got his start in the automotive business in the early 2000s as an entry-level salesman. Through unwavering dedication and a passion for customer care, Dan worked his way up to General Sales Manager by 2009.
"In my 15+ years in this business, I’ve heard one thing over and over again from guests: 'The most unpleasant part of buying a new vehicle is negotiating!' At Rhinelander GMC, we want to relieve that unpleasantness and let you enjoy the purchase of your next vehicle... Our sales consultants have one mission: to make your car buying experience a great one." — Dan Towne, Owner
After spending three years in Colorado helping build our sister store, Durango Motor Company, Dan returned home to oversee day-to-day operations as General Manager before officially becoming the owner in December 2018. Today, Dan remains deeply committed to keeping our core philosophy intact while actively supporting local communities.
Outside the showroom, you’ll often find Dan spending quality time outdoors with his wife, Marie, and their three children as they enjoy boating, fishing and hunting.
Rhinelander GMC Core Values
Our organization operates under a clear vision: "To be so effective that we are able to be helpful to others." Every decision we make at our GMC dealer in Rhinelander is guided by seven fundamental values:
- Honesty and Integrity: We believe all decisions must be made with integrity and that true leadership is setting a positive example for others to follow.
- Individual Responsibility and Accountability: We take personal pride in meeting your vehicle sales and service needs with enthusiasm and genuine care.
- Unconditional Dedication to Excellence: We reject mediocrity and take personal responsibility for overcoming obstacles to deliver the best possible service.
- Cooperation and Communication: Open communication and continuous teamwork foster a better environment for our team and our guests.
- The Value of Our People: We respect the uniqueness of every team member and guest, encouraging initiative, self-respect, and self-discipline.
- Ongoing Improvement: We constantly strive for growth through continuous learning, personal development, and organizational improvement.
- Being a Good Community Citizen: We willingly give back to and support the Northern Wisconsin communities that make our success possible.
Visit Your GMC Dealership in Rhinelander Today
Whether you want to test-drive a new GMC Terrain, explore pre-owned truck options, or schedule expert maintenance to keep your vehicle running smoothly for years to come, we invite you to experience the Rhinelander GMC difference. Browse our inventory online or stop by our showroom today to meet Dan and our friendly team!
Learn More:
Rhinelander GMC FAQs
What does "Best Price" mean at Rhinelander GMC?
Our "Best Price" policy means that the price you see posted on the window of every vehicle is the lowest price we can offer, upfront and in writing. Everyone gets the same great low price without the stress or hassle of traditional price negotiations.
Are your sales consultants paid on commission?
No! Our sales team receives no sales commission. Instead, their compensation depends entirely on how satisfied you are with your purchase experience. This aligns their goals with yours, ensuring they focus on finding the perfect vehicle for your needs rather than pushing higher sales prices.
Can I finance or lease a GMC vehicle at your dealership?
Yes, we offer comprehensive auto financing and leasing options tailored to your specific budget. Our experienced finance department works with various lenders to secure competitive rates whether you have excellent credit or are working to build your score.
Do you offer certified auto service and maintenance?
Absolutely! Beyond vehicle sales, our dealership features a state-of-the-art service center staffed by factory-trained technicians. We handle everything from routine oil changes and tire rotations to complex engine repairs to keep your GMC running smoothly for miles to come.